Attending a conference this Spring?
Have you started planning and budgeting for the conference?
Do you have a communication plan in place to leverage your
investment and enhance your presence?
CRASH+SUES CAN HELP
CRASH+SUES (C+S) Trade Show Communications Package
In an effort to enhance your trade show presence and leverage your investment, C+S put together a communications package including:
- Targeted outreach: Bloggers, trade pubs, etc.
- Drafting press releases for new services, events, etc.
- Distribution to local or national media lists, as needed
- Coordinating media spots and appearances
- Thought leadership articles for publications
- Explainer video for new product launch
- Promotional video aligning with your company's annual theme
- Versions/Cut-Downs for use in social and digital media platforms
- Concept, design and produce trade show booth
- Provide on-the-ground support like experiential/grassroots (flash mob, deliver branded water bottles on scooters, sidewalk art, etc.)
- Design and production of collateral, infographics, landing pages, QR codes to collect data
- Booth apparel and/or giveaways
Here are some examples
Challenge:
Arctic Wolf, a leading cybersecurity organization reached out to CRASH+SUES to help them clarify their service offerings.
Solution:
Working in tandem with their internal team, CRASH+SUES worked to bring their services to life through a series of motion graphic animations.
In the story, the hero orange triangle must navigate the obstacles encountered in the cybersecurity landscape. With the help of Arctic Wolf we can use leading edge technology in tandem with a security solution to enact an outcome that is catered to your personalized digital ecosystem.
We had fun taking the styleframes produced by Arctic Wolf to create a digital world that feels alive, along with taking complex service offerings and giving them personality. To top it all off, we provided sound design, editorial services and finishing.
Challenge:
Develop a fully integrated campaign that inspires security professionals to want to learn more about Code42 and the benefits of Insider Risk.
Solution:
CRASH+SUES concepted a campaign to promote the idea of cultivating a secure environment without creativing negative tension between security and employees. Deliverables included a fully integrated messaging journey for those attending the conference which included digital communications for a range of platforms from CTV ads to digital billboards strategically placed on roads leading from the airport to the site of a key industry conference. Once inside the convention center, additional communication pieces were developed using large exhibit hall banners.
Campaign messaging continued in the trade show booth. Once in the booth, several videos delivered an engaging story of Code42’s history along with product videos to provide customers and prospects the full range of benefits delivered with Code 42's Insider Risk solution.
Challenge:
Create a brand awareness campaign with the goal of building meaningful brand awareness among security executives and practicioners, shapes and owns the conversation around XDR, and evokes emotion at a human level when seeding the Vectra AI brand and story.
Solution:
CRASH+SUES began concepting the campaign by developing 3 different visual approaches. Once Vectra AI chose a direction, C+S began development of ad concepts for Digital & Social Media platforms, OOH and storyboards for 2 videos. In the end, we delivered a Sales Kick-Off video, Campaign Video, and digital ads for a variety of digital & social media platforms along with streaming platforms (including the for the 2024 Olympics).
About Us
CRASH+SUES is a woman-owned creative studio comprised of a seasoned group of creative and strategic thinkers. We are lean and nimble with a passion for transforming ideas into compelling, ownable content.
We started out specializing in video (production, editing, motion graphics, animation) and for years, visuals from our video work were used as cornerstones for brand campaigns.
In 2013, CRASH+SUES expanded services to include a full suite of visual capabilities from logo design, campaign development, visual identity creation, and of course, all things video.
